If you have everything ready to start your on-the-go food business, you might wonder how you can start promoting your little business. Great food or beverages and excellent service will take you a long way. Unlike all the big enterprises you don’t need a set marketing plan.
Before you create simple strategies to attract customers, you need to have a catchy name in hand for the business. Your name should be catchy in a way so that it informs the potential consumers what you are selling. If you don’t have a name in hand, describe your business to your family and friends and ask for their suggestions. You might be surprised by the names that your family might come up with for your mobile coffee van.
Be sure to sign up on social media such as Facebook, Foursquare and LinkedIn to create awareness. Have your friends and family both follow you and spread the word about your new business! Social media is the newest and quickest growing platform for businesses and therefore, it is vital that any business creates awareness using online platforms.
Flyers will never do you wrong. Print a few flyers with your number and menu stating the next few locations you will be scouting for the sale.
Promotional ideas to get you started
- Giveaways – in the past giveaways have never failed businesses that have been growing. You have to give a beverage or a sample of your menu to attract the crowd. You can always be stationed at busy areas in order to give your potential customers a sample of your dishes!
- Word-of-mouth – this is the ancient method of marketing which is still effective up to a certain extend in the modern era. Have a friend or a family who will start talking about your new step up. You can even create an event where you attract customers by offering a discount of a free item during their next purchase!
- When there are events taking place in the local area, make sure to get a stall for your business. If it for private functions such as a kid’s birthday party be prepared. If you own a coffee cart and you are catering to corporate functions you will be able to build your customer profiles.
- Customer relations – the best way to have your customers back to you is courtesy. Not many people know the art of courtesy nowadays. Beginning your customer’s experience with a smile and don’t forget to use the words “please”, “thank you” and “you’re welcome”. If you hire employees, ensure that they will also be accommodating and pleasant to your customers.
Marketing is not rocket science. It’s common sense. If you use your common sense correctly your little business will soon grow to be a big one.
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